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The vibrant block of K-town in the heart of Manhattan houses hundreds of businesses. 24-hour spas on top of 24 hour karaoke bars on top of 24 hour K BBQ joints, this vertically stacked block highlights many aspects of Korean culture through food, products, and activities. This is part of HALLYU, meaning the Korean Wave, a nation branding movement of the South Korean government to promote the image of South Korea to the world. This newspaper, designed after papers found at tourist stands and after real estate magazines in K-town highlights the eclectic visual styles of the block and aspects of hallyu.